Juliette Rubel has been working alongside Officine Générale from the very beginning, leading retail development across Los Angeles, Seoul, New York and Paris. With every opening, she crafts a timeless signature: clean volumes, considered materials, deliberate lighting. Her sensitivity to local context and her exacting attention to detail - that quiet, unexpected twist - transform each boutique into a space that is instantly recognisable and built to last, where the clothes remain the true star.