Method
How we work
Our formula
Three phases. One common thread.
Each phase answers a specific question you're asking yourself at this stage of your project.
Concept Book
You have an instinct, but you don't yet know how to explain it to an architect, an investor, or a team.
The Concept Book begins with strategy (market analysis, audience definition, unique positioning) and unfolds into three concrete pillars:
The Brand: logo, tone of voice, visual identity, signage
The Space: architectural and sensory direction, moodboards
The Experience: every touchpoint, every ritual, every complementary service designed to create a seamless, coherent experience from start to finish
One document. Precise enough that every decision that follows makes itself.
Creative execution
You're about to brief an architect, an interior designer, a graphic designer, a photographer, a communications agency. Five contributors, five visions, five ways of interpreting your project.
Without a vision, coherence gets lost along the way.
That's exactly where we come in. We coordinate all contributors around the Concept Book, so that every choice reinforces the strategy rather than drifting from it.
We don't replace your architect. We make sure their work serves the right space.
Activation & launch
You've put everything into this place; and the opening has to land.
We build the launch strategy, write the PR brief, direct the digital presence, and brief your teams on the concept.
An opening isn't a logistical exercise. It's the first chapter of the venue's story.
OUR SERVICES
Four ways forward - depending on where you are
1 hour
Consultation
For those who sense something is off - but can't quite put their finger on it.
A concept losing its edge. An opening that didn't quite land. A space nobody really uses. We start from your specific situation no generalities. In one hour, we identify what your guests are experiencing today, what it's costing you, and what needs to change first.
Vous repartez avec
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An expert perspective on your situation
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3 clear priorities for the weeks ahead
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A written summary within 72h
€750
1 day
Workshop
To build what's missing - the vision or the experience.
You own the space, we give it a soul. Two workshops to choose from depending on where you are: one to extract the substance of your project, define its pillars and build the foundations of your brand identity - the other to ensure every detail of the experience truly brings the space to life. We don't present, we co-create.
Vous repartez avec
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A strategic document tailored to your situation
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2 to 3 concrete directions to explore
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Priority actions to move to the next step
€6,000
6 to 8 weeks
Concept Book
For those who want to lay the foundations before they build.
Before the walls, there is the story. The Concept Book is the founding document, the one that ensures every detail, from material choices to programming, serves a single promise: the guests. It is built around 3 pillars we consider essential: The Brand, The Place, The Experience.
Vous repartez avec
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A comprehensive brief to align every contributor around a single vision
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Visual art direction: moodboards, materials, palette, furniture
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A 3 to 6-month roadmap to bring it to life
From
€15,000
From start to finish
End to End
For those who want to build something people will still be talking about in ten years.
End-to-end support - from brief to opening day. Not one more supplier to coordinate. A partner who holds the creative thread from start to finish, so that every decision serves the same vision - and what your guests experience is exactly what you imagined.
Vous repartez avec
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Full Concept Book: Brand · Place · Experience
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Coordination of all stakeholders: architects, designers, graphic designers
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Art direction throughout the project
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Guest experience strategy and launch activation
On request
