Juste
From simple seafood to a brand people remember
Juste
From simple seafood to a brand people remember
Methodology
Juste
Date
In progress (2026)
Services
Stratégie Identité de marque Direction Artistique Signalétique Menu Uniformes
Methodology
Ten years ago, Romain and Romain started with a simple observation. Seafood is a luxury in big cities — yet it was part of their everyday life growing up. Their mission: to make seafood accessible to everyone. After proving their concept across several restaurants, they are now embarking on a bigger adventure: turning JUSTE into the first seafood franchise built around accessibility. We partnered with them on this journey — defining the brand through consumer research, trend and competitor analysis, and a workshop. This groundwork allowed us to deliver a clear brand vision with a distinctive positioning. We can't wait to reveal the new visual identity and architectural signature that will transport you straight to the Atlantic coast.
Notre RÉPONSE
Bringing to life a reinvented hotel where every space tells a story, where the experience unfolds throughout the day, and where every guest — whether discovering it for the first time or returning — feels connected, inspired, and truly at home.
Methodology
Juste
Date
In progress (2026)
Services
Stratégie Identité de marque Direction Artistique Signalétique Menu Uniformes
Methodology
Ten years ago, Romain and Romain started with a simple observation. Seafood is a luxury in big cities — yet it was part of their everyday life growing up. Their mission: to make seafood accessible to everyone. After proving their concept across several restaurants, they are now embarking on a bigger adventure: turning JUSTE into the first seafood franchise built around accessibility. We partnered with them on this journey — defining the brand through consumer research, trend and competitor analysis, and a workshop. This groundwork allowed us to deliver a clear brand vision with a distinctive positioning. We can't wait to reveal the new visual identity and architectural signature that will transport you straight to the Atlantic coast.
Notre RÉPONSE
Bringing to life a reinvented hotel where every space tells a story, where the experience unfolds throughout the day, and where every guest — whether discovering it for the first time or returning — feels connected, inspired, and truly at home.
