Hotel Ernest
Repositioning a hotel through the power of storytelling
Hotel Ernest
Repositioning a hotel through the power of storytelling
Methodology
Hotel Ernest
Date
In progress (2026)
Services
Strategy Interior Architecture Experience Communication
Methodology
Hotel Paris Lafayette and Hotel Ernest have each built their own loyal following. Now, their owner wants to bring them together under a single brand: ERNEST. We are guiding this transformation by building on the emotional attachment guests already have to Hôtel Ernest — harmonising the identity of both properties while elevating the overall experience. The lobby becomes a true meeting place, design and storytelling captivate guests from the moment they arrive, and every touchpoint feels immersive and memorable.
Notre solution
Bringing to life a reinvented hotel where every space tells a story, where the experience unfolds throughout the day, and where every guest — whether discovering it for the first time or returning — feels connected, inspired, and truly at home.
Methodology
Hotel Ernest
Date
In progress (2026)
Services
Strategy Interior Architecture Experience Communication
Methodology
Hotel Paris Lafayette and Hotel Ernest have each built their own loyal following. Now, their owner wants to bring them together under a single brand: ERNEST. We are guiding this transformation by building on the emotional attachment guests already have to Hôtel Ernest — harmonising the identity of both properties while elevating the overall experience. The lobby becomes a true meeting place, design and storytelling captivate guests from the moment they arrive, and every touchpoint feels immersive and memorable.
Notre solution
Bringing to life a reinvented hotel where every space tells a story, where the experience unfolds throughout the day, and where every guest — whether discovering it for the first time or returning — feels connected, inspired, and truly at home.
