In Practice is a visual creation studio founded by Iris Deschamps Courau and Clement Johanet. Their work extends from visual identity to the artistic direction of photo and video campaigns for the luxury, culture, and hospitality industries.
A project, an idea?
The studio approaches each project empirically, blending strategy, marketing, and interior design. A network of talents orchestrated and activated at the right time to position, narrate, and design a forthcoming place in the right way.